We all go gaga when we shop from a luxury brand, but do you know that most of the times we pronounce their names wrong? Sometimes, even the simple and usual names like Dolce & Gabbana and Versace. This can be a little embarrassing, especially when you are with someone who knows all about this stuff. Well, do not worry!
We are always here to help you. Here is a list of the most horribly pronounced brand names shown through some amazing posters. So, get ready to memorise them thoroughly.
Givenchy is a French luxury brand. And, in the French language the little twisted ‘g’ become ‘zj’ (nasal).
#2. Anna Sui
Not the ‘sui’ as in needle in Hindi, but ‘swee’ as in ‘sway’.
Stress your cords to let out the sound of consonant ‘h’!
Confused about the sound of ‘h’? Well, Spanish is like that!
#5. Bottega Veneta
Say ‘booty’ with a North-Indian touch and you get ‘bottay’.
The sound of the consonant ‘h’ is very important!
#7. Christian Louboutin
‘Tan’ and not ‘tin’, simple, isn’t it?
#8. Dolce & Gabbana
An Italian brand, therefore, in Dolce, ‘c’ is pronounced as ‘ch’ and ‘e’ is ‘ay’.
Remove the ‘h’ sound and replace texture of ‘s’ with ‘z’ and voila!.
#10. Louis Vuitton
Pronounce it with Carrie Bradshaw’s panache.
Say no to ‘chee’ and yes to ‘key’.
Another Italian brand in the list with the same problem, ‘c’ is ‘ch’, that’s it!
#13. Yves Saint Laurent
Follow the French rule again, drop the last consonant and you have the correct pronunciation.
#14. Badgley Mischka
Not ‘bad’ but ‘badge’ with a little stress on ‘i’ in Mischka.
#15. Jean Paul Gaultier
Just like ‘g’, ‘j’ is also nasal in French. For Gaultier, last consonant is never pronounced in French.
It is good to pronounce every name correctly, but given that we are Indians and languages like French, German and Italian are foreign to us, we need not sweat much about it. But, if you ever feel awkward by pronouncing something wrong, the trick of ‘to-ma-to’ ‘to-may-to’ can always come handy.